Say goodbye to frizzy, damaged perm curls – and hello to healthy hair! A permanent wave, commonly called a perm or permanent, is a hairstyle consisting of waves or curls set into the hair that generally last several months. At The Boulevard, we’ve pioneered an in-depth questionnaire to help determine if you’re a good candidate for this particular service; because we want to make sure we maintain the integrity and health of your hair, we take appointments for perms only after a consultation.