At the Boulevard, we believe retail products are an extension of the service you receive from our salon company. Therefore, you may notice that our team members take the time to help educate you about the products we are using and how you can use them at home to recreate that “fresh from the salon look” that so many people have come to love. At the end of your service, your stylist will recommend a series of products based on your hair type and goals. Please know and trust that we will never recommend a product that we don’t absolutely believe you need or will benefit from.


We realize that every guest has a different budget for their beauty needs. That’s why we took the time to research and find the very best brands for all budgets. All of our brands have been tried, tested & customer approved. Learn more about our top of the line hair care beauty brands below.



Our most luxurious product line, Oribe Hair Care was founded by renowned editorial and celebrity hairstylist Oribe and beauty industry veterans Daniel Kaner and Tev Finger with the goal of creating a new kind of hair company, one that was designed with the most talented salon professionals and the most discriminating customers in mind. When developing the line, they didn't compromise on any detail. They leveraged skin care technology and natural actives to deliver high-performance, treatment-based products—all while never forgetting that healthy hair is the underpinning for sexy, glamorous styling. Each product has been tested at length on set, backstage and in the salon to ensure that it delivers results, leaving us with a best-in-class collection that truly meets the needs of the hair-obsessed.



Founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent, and her hairdresser, Jheri Redding (thus the name "REDKEN"), Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. Redken is committed to help every salon professional "learn, earn and live better" and supports this goal not only with innovative products, but also with the inspiration provided by an industry-leading platform of education programs.



Get the men's haircare, men's hairstyling, grooming, beard and face products you need with Redken Brews. Choose from men's shampoo and men's conditioner to meet your unique haircare needs. From there, choose from an array of men's hairstyling products like hair gel for men, a selection of hair pomades, hairspray for men, and men's hair paste to complete your hairstyle. Take better care of your skin with new grooming, beard and face products by Redken Brews. Cleanse your skin with a men's soap that has a perfectly balanced pH to avoid dryness and tightness. For your facial hair needs, try Redken's newest men's shaving cream, or add a drop of beard oil to nourish your facial hair and combat any dry skin underneath your beard.



Surface is high performance, salon exclusive hair care that respects personal health and the earth. Surface provides the education and support necessary for salons and their guests to thrive. Inspired by salon owner and International Hair Stylist Wayne Grund along with the Surface Art Team comprised of stylists and salon owners throughout North America, Surface was founded on the promise of “Respecting Personal Health and the Earth”. Surface offers a culture of education, customer service, technical expertise, and incorporates sustainably harvested ingredients and certified organic botanicals in all Surface products. The Surface culture is committed to growth, personal health, respect for earth and self and to giving back. The name Surface comes from a passion to develop superior, all natural products that respect the surface of our earth and to create a strong surface of success from which salons and their guests can grow.



Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. We led the way in creating products made with purity and good health in mind, and we pioneered the “no nasties” movement with our ZeroSulfate® shampoos and 100% vegan formulas. Our signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and our brand became a favorite of stylists and clients alike!


Each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad identified the four different curl types — Loose, Classic, Tight, and Kinky — and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.

The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.

Their formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. They use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.



They're a no-nonsense grooming and hair product company who decided to take the top-shelf approach to beauty. Their products use the best ingredients available, rely on the founders' decades of combined professional experience within the industry, and most importantly: they smell really good and work marvelously.



Barrel Brands produces a line of small batch barrel aged oils meant to treat and protect your skin and hair. Made and barrel aged by hand by Jeremy Allen Stanton, every bottle is inspected, filled and packaged with care.

Proprietary and constantly evolving, all of Barrel Brands oils include pure vitamin E oil and a blend of other natural oils that make your hair and skin look and feel healthy as well as protecting them from the elements.

While specifically developed by Jeremy to help maintain his tattoos and beard, the blend of oils in every bottle has a wealth of benefits far exceeding those uses. Their oils are excellent wherever you need extra moisturizing and can help repair damaged hair and split ends, lighten scars and repair cracked skin, bring new life to old tattoos or keep your newly-healed art preserved for years, smooth stretch marks, ease dermatitis and so much more.